When I first started out, I chose the brand name “The Path of Me,” which focused on helping people find their own distinct path (of purpose) in life.

At the time, this idea resonated with me.

In the beginning I struggled with having my personal name tied to my work. Confidence in my ability to serve was never an issue. However I did wrestle with whether or not I had the credibility needed to share my message as an authority figure. Perhaps it was imposter syndrome.

Over the years I put out lots of content and promoted my work across the social media multiverse. I made hundreds of videos, wrote articles, and launched a podcast, not to mention all the opportunities to share my message in person via speaking gigs and trainings. This was a period of learning.

As with anything in life, crafting your message takes practice.

The message you start with may not be the one you end with. It may change once or one hundred and one times, and that’s okay. Through personal and professional growth we start to refine and sharpen the message. It becomes clearer and stronger. In time we learn how to make a more meaningful impact with the intended audience.

People who have followed me for a while can attest to that, as they’ve witnessed my messaging and image evolve over time.

In early 2020 I went through a big rebranding. Finally, after years of waiting, I was able to buy the domain for my name – RichPerry(dot)com. It was owned by another for years and I refused to settle for an alternative. This meant a lot of extra work but this shift was in alignment with the person I’ve grown to become and the message I want to deliver moving forward.

But I would never have arrived here if I didn’t start all those years ago. It was a process of learning, refinement, and gaining greater clarity. It also took daily practice.

If you’re someone who is just starting out right now – don’t fret. Don’t wait for things to be perfect either. Practice sharing your message with your audience. They want to hear from you. They connected with you for a reason. Give them what they’re looking for.


Photo by Matthew Osborn on Unsplash


About Rich

My name is Rich Perry and I am a Communication Strategist. I help you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire me when they want to design an optimized and powerful communication strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers.