As an entrepreneur, communicating your message effectively is one of the most important things you can do to grow your business. This is how your potential customers will learn about your business and the services you offer. This is also how your existing customers will learn about advanced services, new products, and special offerings.
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People buy from those they KNOW, LIKE, and TRUST.

First, they must know that you exist in this ever growing and crowded business space. If they’ve never heard of your business, then how can they buy from you? They can’t. This is why you need to start sharing your message with existing and potential new customers on a regular basis.

Once these people are aware of your business, then you must give them an opportunity to like you. I’m not talking about a superficial “like” on Facebook. I’m talking about a level of active interest and attraction to your business. You’re cultivating a relationship. Think about your relationships in life. There are some people you really like and enjoy being around but there are others that you avoid. Sharing your message with the right people will help you build a relationship that will lead to a win/win for you both.

Finally, you must establish and build trust. You want them to invest (money) in purchasing services and products but you must show them that you are worthy of this investment. They must firmly believe that you have their best interests in mind and that you can help solve their problems and make life easier.

Remember, authenticity is key. Integrity is a big part of this. That’s why it’s important to project yourself as both a knowledgeable authority figure but also a trustworthy and upstanding entrepreneur.

 

Photo by Elliot Sloman on Unsplash

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Rich

About Rich

My name is Rich Perry and I help entrepreneurs craft their message and empower them to deliver it. I’m a message and strategy coach, co-author of the International #1 Best Selling book Bankroll Your Mind, and a Master Coach of NLP. I’m also the host of the “10-Minute Mentor with Rich Perry” podcast. Entrepreneurs who have an important message to share, hire me when they want to design an optimized and powerful communication strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers.

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