Marketing & Business Communications Book for NEPA Entrepreneurs

 

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Marketing doesn’t have to feel overwhelming – and it doesn’t require a big budget to be effective.

If you’re a small business owner, entrepreneur, or service-based business leader who knows your work but struggles to communicate its value, Talk of the Town was written for you. In competitive markets like Northeastern Pennsylvania – and beyond – standing out doesn’t necessarily result from doing more than your competitors. It comes from articulating what makes your business unique and doing so clearly and consistently.

This book mutes the buzzwords to focus on what actually drives results: clear messaging, intentional storytelling, and confident communication. You’ll learn how to define your brand, tell your story, and create content that builds trust and credibility. From content marketing to LinkedIn to podcasting, you’ll discover practical ways to stay relevant and position yourself as a trusted voice – even with limited time and resources.

Designed for real-world businesses, this is an actionable guide you can use immediately. Whether you’re managing your own marketing or leading a small team, each chapter delivers focused insights to help you make smarter decisions and connect more effectively with your audience.

You don’t need a marketing degree or a massive budget to grow. You need a message that resonates – and the confidence to share it.

When you communicate your value clearly and consistently, your business doesn’t just get noticed – it becomes the one people remember, trust, and talk about.

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Most business owners start with passion but get lost in the overwhelm of modern marketing. Rich cuts through the confusion, proving that effective marketing is simply clear communication that builds trust. Talk of the Town is a treasure trove of actionable insights that empowers you to find your unique voice and connect authentically with your audience. Don't wait until you feel 'ready'—read this book and take action today.

Kristopher B. JonesFounder of LSEO.com | Author of "The Entrepreneur's Exit Playbook" and "SEO for Dummies: 9 Books in One"
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This book empowers professionals to move beyond flashy ads and complicated funnels to focus on what actually drives growth: human connection. Through the power of storytelling and authentic communication, Talk of the Town helps you build the trust and momentum required to set your business apart. It is a must-read for anyone ready to communicate their value with purpose and precision.

Dr. Stephanie A. LongoAssistant professor of Corporate Communication, Penn State Scranton
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I have known and respected Rich Perry for several years. Rich's authenticity, resilience (Grit), and caring come through clearly in his new book. These values that Rich possesses and that he is now sharing with you, will help you communicate your message more effectively, enabling you to impact others as he has impacted you.

Marty WolffExecutive coach for business leaders creating legacy businesses
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Perry’s Talk of the Town offers the perspective of a friendly, experienced voice, like your own trusted neighbor, entrepreneur, and local guide who understands the real challenges of marketing within limits, helping businesses move beyond fragmented marketing activities to consistent brand strategies that grow their legacy over time.

Shannon R. BuckleyOwner & CEO of Master Shot Studios, LLC
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Its actionable nuggets of wisdom are backed by a refreshingly practical approach to dealing with strife.

"Talk of the Town" is a must read for anyone looking to take their marketing game to the next (or any) level. Packed with actionable, expert content from cover to cover, this book encapsulates the strategies used by highly successful people to connect with their target audiences and reap the benefits. Ready to unpack the nuts and bolts of online marketing and feel confident doing it? Grab your copy of "Talk of the Town" so you can be just that!

Dr. Bridget CooperLeadership Consultant | Author of "Unflappable: How Smart People Quit Overthinking, Ditch the Drama, & Thrive at Work"
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Rich Perry and I met because both of us understood exactly what he's telling you in Talk of the Town. When you have a fire inside you, you hunt and search for ways to get to where you want to be. When Rich and I connected, I instantly brought him into my podcasting and networking world. These days, marketing isn't anything like they taught us in college. Somehow stupid ideas still turn into gold, so, if I were you, I'd go into this book with an open mind and good attitude. Rich KNOWS how this game is played and there's nobody better to say that than a 20+ year veteran who dominated the industry. I've filmed in nearly 50 countries and Rich acknowledges the ebbs and flows that REALLY HAPPEN in this business. The only thing I don't like is that he wrote this book way better than I ever could. I'll never be mad – Game recognizes game!

Stacey R. ToyCOO, TwentyFiveEight Studios, LLC | Executive Producer, Co-Host, Cedric the Entertainer's FanroomLive.com
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We engaged Rich as our Fractional CMO because I was one of those frustrated small business owners. My team and I are experts in our craft, but I struggled to communicate that effectively to the market. Marketing is not like solving a computer issue. In technology, if you do X and Y, the answer is often Z. My brain is wired that way. Marketing, on the other hand, felt far less predictable.

As an expert in my own field, I recognize and respect the expertise of others in theirs. That is why I outsourced our website design and marketing to several firms over the years. But whenever we asked for an explanation of how things were going, I seemed to get polished reports without any real understanding of what the data actually meant. Worse, I knew enough to realize our website rankings were poor.

When we brought on Rich, he immediately involved Michael to clean up our website and SEO. Within a few months, I could see a dramatic improvement in our rankings. We also began getting leads through our website and from Google searches.

What has been an even greater relief is the accountability Rich holds for himself and his team. The content creation, strategic direction, and marketing leadership that Rich and his team provide have allowed me to focus on other important parts of my business with greater confidence.

Carmine CorridorePresident, Underdog Cyber Defense
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Talk of the Town has all the ingredients to become a must-read among entrepreneurs and small business owners. From the very first pages, it’s clear that Rich and Michael understand what it actually takes to build and market a business. They don’t just talk the talk; they’ve walked the walk, making this a gem for business owners looking to communicate their unique value and stand out.

Michelle R. Conway, MBA, Ph.D.Award-winning entrepreneur, Educator, Podcast host, Author