The Importance of a LinkedIn Company Page

Having a robust online presence is critical for any organization, regardless of size. As the world’s largest professional networking platform, LinkedIn offers unique advantages for businesses looking to enhance their brand awareness, streamline job recruitment, and foster community engagement.

3 Key Benefits of Establishing Your Organization’s Presence on LinkedIn

  1. Brand Awareness: A LinkedIn company page provides a platform to showcase your brand’s values, products, and services. It enables you to reach a global audience, position your brand as a thought leader, and engage with industry professionals. Regular updates and content sharing can help maintain top-of-mind awareness among your followers and potential clients.
  2. Job Recruitment: LinkedIn is a premier destination for job seekers and recruiters. A company page allows you to post job openings, highlight your company culture, and attract top talent. The platform’s advanced search and filtering options make it easier to find candidates who match your job requirements and organizational culture.
  3. Community Engagement: LinkedIn facilitates direct interaction with your audience through posts, comments, and messages. This engagement can build a loyal community around your brand, provide insights into customer needs, and gather valuable feedback. It also allows for networking opportunities with other businesses and industry influencers.

Now that we understand the benefits, let’s move on to the step-by-step guide on how to create a LinkedIn company page.

Step-by-Step Guide to Creating a LinkedIn Company Page

1. Log in to Your LinkedIn Account

If you don’t have a LinkedIn account, you’ll need to create one. Visit LinkedIn and sign up using your email address.

2. Access the LinkedIn Pages Tool

Once logged in, click the “For Business” icon located in the top right corner of your LinkedIn homepage.

Step 2 to create Linkedin company page

Scroll down and select “Create a Company Page.”

Step 2b to create a LinkedIn company page

3. Choose Your Page Type

LinkedIn offers different page types based on your organization:

Small Business: Best for smaller companies with fewer employees.

Medium to Large Business: Suitable for larger organizations.

Showcase Page: For highlighting specific brands or business units within a company.

Educational Institution: For schools, universities, and other educational organizations.

Select the page type that best fits your organization’s profile.

Step 3 to create a LinkedIn company page

4. Enter Your Company Details

Fill out your company name, LinkedIn public URL, and website.

Upload your company logo and add a tagline that succinctly describes your business.

Step 4 to create a LinkedIn company page

5. Complete Your Company Profile

Provide detailed information about your company, including industry, company size, and type.

Add a company description that highlights your mission, vision, and services.

6. Add Company Details

Include your company’s physical location and contact details.

You can also add multiple locations if your business operates in various areas.

7. Customize Your Page

Use the “Overview” tab to add a cover image that represents your brand.

Fill out the “About” section with a compelling narrative about your company’s history and objectives.

Add additional sections such as “Workplace” to showcase your company’s workplace module or “Jobs” to post open positions.

8. Publish Your Page

Review all the entered information to ensure accuracy.

Click “Create Page” to publish your company page.

9. Optimize and Promote Your Page

Share your new LinkedIn company page with employees and encourage them to follow and share it.

Regularly update your page with company news, industry insights, and engaging content to attract and retain followers.

Use LinkedIn analytics to track your page’s performance and adjust your strategy accordingly.

Help Your Organization Establish a Strong LinkedIn Presence

By following the steps outlined above, you can establish a strong LinkedIn presence that enhances your brand’s visibility, attracts top talent, and engages with a professional community. It might take some time to grow, but these first steps will help you get started.

Need Help Growing Your Organization’s LinkedIn Presence?

Growing your organization’s presence on LinkedIn can take some time, especially when you don’t have a clear strategy. This is where I can help your organization.

Certified in LinkedIn Marketing Strategy – through LinkedIn – I can help you design a marketing and growth strategy for your organization.

I offer LinkedIn business consulting services that help business owners and executives navigate the world’s number one professional networking platform with ease.

How to Create a LinkedIn Company Page: Step-by-Step Video Tutorial


About Rich

My name is Rich Perry and I am a Communication Strategist. I help you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire me when they want to design an optimized and powerful communication strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers.