Podcast Marketing Tips For Small Business Owners

The interview below features two podcast marketing experts sharing their tips for small business owners. In this episode of Small Business Connections hosted by Ann Brennan, we talk about how small business owners can leverage podcast interviews to market their businesses.

How to Get the Right Podcast Features

Using podcasts to market your business involves strategic thinking. It’s not a matter of simply getting featured on any old podcast. Anybody can get featured on a random podcast and talk about nonsense.

However, if the intention is to leverage your podcast interviews to market your business then you need to do your homework and find the best possible shows to talk about your business and services. Getting featured on the right shows in your target market is important. This means doing research on influential shows in your industry.

Crafting Your Perfect Pitch

Unless you have a personal relationship with the podcast host, you’re going to need to create a rock-solid pitch to be considered as a potential guest. Once again, you’ll need to do some research on the podcast and communicate why you’ll be a valuable guest. Make sure your pitch is written specifically for that podcast host. Don’t use the same cookie-cutter pitch for every show you’re trying to get on. Good hosts will know immediately if you took the time to write an individualized pitch or whether you’re using a generic template sent to hundreds of other shows.

Preparing For Your Podcast Interview

Giving a successful interview requires preparation. Spend time practicing your talking points before the big day. If this is your first time, then ask a friend or colleague to help you rehearse your key talking points. Practicing in advance is the best way to ensure you’re ready to give a successful podcast interview.

Position Yourself as a Credible Expert

Getting featured on a podcast is a great way to build brand authority. People will start to see you as an expert in your industry. This is especially important for new business owners who have yet to establish themselves. Being seen as an expert in your field will help you differentiate yourself from others in your industry.

Remember, podcasting is another form of media. It resides under the same umbrella as its much older cousins newspapers, radio, magazines, and television. And who gets featured in major media sources? Experts. Media channels look to recognized experts to share valuable information with their audience. As such, when you’re featured as a guest on a podcast then your potential clients will view you as a credible expert.

Marketing Your Podcast Episode For More Exposure

Pay careful attention to the podcast marketing tips we discuss in this segment. Without proper marketing, both before and after the episode airs, you won’t be able to capitalize on all potential opportunities. Going the extra mile in your podcast marketing efforts will allow you to reap the rewards and give your business the spotlight it deserves.

Get Podcast Marketing Help From the Coach You Trust

This episode contains expert advice to help you market your podcast interviews. Small business owners looking for a more in-depth marketing strategy prefer the benefits of private coaching services.

For an individualized podcast marketing strategy for your small business, you’ve come to the right place. Contact me today to schedule a free strategy call and let’s talk about how I can add value to your small business.



About Rich

My name is Rich Perry and I am a Communication Strategist. I help you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire me when they want to design an optimized and powerful communication strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers.