Recently I posted information discussing the power of podcasts and leveraging your guest features as a key component in your marketing strategy.
Before any of that is possible, you’ll need to get your foot in the door with a solid pitch. This is one area that requires special attention because it’s a key factor in determining whether or not you’re invited on the show in the first place.
Podcast hosts receive pitches every day from experts who want to be featured. There is no shortage of possible guests. It’s also important to remember that podcasters have spent long hours branding their show and building their community. For some it’s an extension of their business. When you appear as a guest, the host is basically vouching for you and your expertise in front of their cherished audience. To get this placement you’ll have to prove that you’re worthy of the recognition.
Here are 3 things every good pitch should include:
Professionalism – If you want to be taken seriously then you need to project the right image. This means using appropriate language, good manners, and respectful tone. It could also include imagery such as an attractive media kit to make an impression.
Knowledge of the show – Listen to several episodes prior to sending in your pitch to get a basic understanding of the show including the host’s interview style and flow.
Focus on the audience – At the end of the day, a podcast is nothing without its audience. Clearly communicate how your message will impact the listeners. Obviously your motivations and interests lie with getting exposure and growing your business but the podcaster doesn’t care about that. The podcaster’s objective is to provide valuable information that benefits the listeners. Appeal to the podcaster’s interests rather than your own (ego). Focus on how your message will help the listener.
Make it a point to emphasize these key areas in your pitch and podcasters will be excited to schedule your appearance.
If you want more information on projecting the right image then check out this free training video – Media Kit Made Simple