This article shares important information for implementing a video marketing strategy to help connect with your target audience.

Nobody wants to be just another average Joe business struggling to be seen and heard in a rapidly growing marketplace. It’s noisier than ever out there and if you’re not defining your brand and standing out from the crowd then, unfortunately, you will be lumped in with everyone else. That’s no way to build brand identity and certainly isn’t going to help grow your business.

In terms of marketing, one powerful way to both define your brand and establish authority is to publish original content. This might include blogging, podcasting, or vlogging, which are simple and efficient options for companies getting into content creation.

More than likely, you already know that creating your own original content could dramatically improve and amplify marketing efforts. Since you’re reading this article, it’s also possible that despite knowing some of the benefits of content marketing, you’ve been reluctant to include regular content creation in your marketing strategy.

Ideal Time to Develop a Video Marketing Strategy

If the worldwide pandemic slowdown has shown us anything, it’s that people are searching for new ways to connect with the influencers and brands that are important to them. Take advantage of this opportunity to stay connected with your audience. Use today’s technology to help you develop a video marketing strategy that lets you deliver information directly to your followers.

Consumers are spending time each day watching video content on their favorite social media platforms and they’re actively looking for information on products and services that can help them solve their problems and make life easier. These consumers are looking for this content, but they won’t be able to find it if it doesn’t exist.

When you’re just starting out with video creation it can seem a bit daunting, but rest assured that, like anything else, it becomes easier the more you do it.

Here are three quick tips to remember as you begin your video marketing strategy.

You Are the Expert

This is your area of expertise, and nobody knows your business better than you do. All you’re doing is sharing information with an audience that is eager to learn. These consumers are interested to discover new and original products and services that will make life easier. Deliver this relevant information. Share your best tips, tactics, strategies, and unique insights that will help turn casual followers into loyal customers.

Keep the following questions in mind when creating video content:

Did you help solve a problem that’s been holding your viewer back?

Did you deliver valuable information relevant to the viewer?

Is the viewer in a better position to grow after watching your content?

Remember to Breathe

Putting yourself out there and speaking in front of others can be intimidating. Sometimes our nerves get the best of us. We can experience feelings of anxiety and nervousness or become overly stressed because we want the final product to be perfect.

Take a moment to calm your emotional state. This is especially important in the beginning stages because when you’re just starting out it may feel uncomfortable speaking on camera. This is a common experience and can be overcome in time. Prior to pressing the record button, center yourself by taking a few deep breaths to relax. Breathe in through the nose and out through the mouth, calming your mind and body. Allow the information to just flow naturally in your delivery.

Practice Makes Progress

The only way to become masterful in any given activity is to practice. There’s no secret formula or magic pill that can fast-track success. If you want people to love your message, then practice sharing it. You can start garnering the right attention with one 3-5-minute video a week. It can be that simple. Use each new video as an opportunity to grow and develop your professional flow and style.

Incorporating video content in your marketing strategy is a powerful way to define your brand, establish credibility, and position yourself as an industry authority. Be consistent with publishing solid value-based content that appeals to your audience. Develop and strengthen the relationship you have with your audience by regularly engaging with viewers. This shows that your customers are more than just sales figures. They are people and you care about them. Show them through committed action that you have their best interests in mind. Do this and turn casual followers into loyal customers.

Need Help Developing a Video Marketing Strategy? Contact Me Today!

If you found this article valuable and want personalized help developing your video marketing strategy, then reach out to me.

We’ll sit down together to brainstorm video content ideas that your viewers will love. And we’ll design a winning distribution plan that’s right for your business.

Contact me today for a free consultation.


About Rich

My name is Rich Perry and I am a Communication Strategist. I help you build the brand your customers will trust. Entrepreneurs who have an important message to share, hire me when they want to design an optimized and powerful communication strategy to reach their audience, build brand authority, and turn casual visitors into lifelong customers.