Successful entrepreneurs know the importance of communicating the right message to the right audience at the right time. Growth-minded entrepreneurs also look for ways to increase their audience size to get more valued clients. This article shares three marketing tips that will help you reach more people, build a loyal following, and ultimately grow your business.
As an entrepreneur, communicating your message effectively is one of the most important things you can do to grow your business. This is how potential customers learn about the services or products you offer. It is also how existing customers will learn about advanced services, new products, and members-only deals.
People Buy From Those They Know, Like, and Trust
Most reasonable people have specific buying criteria, especially when it comes to the brands they support over a longer period.
Think about a brand you support.
At some point, you became familiar with the brand. You developed an interest in the company as a whole or a specific service/product that was most relevant to you. You conducted research, spoke to peers, or received a sample and eventually concluded that the offering could benefit you. Over time, and after continued satisfied use, the brand became your preferred choice for that service or product.
As an entrepreneur, you must think about your marketing activity from this perspective and give potential customers the information they need to make a confident buying decision.
Market to Customers From Their Perspective
First, they must know that you exist in this ever-growing and crowded business space. How can they buy from you if they’ve never heard of your business? To be frank, they can’t. It’s that simple. This is why you need to start sharing your message with potential customers on a regular basis. If you don’t have a budget for paid advertising, then implement an organic social media strategy to reach your target audience.
Once these people are aware of your business, then you must give them an opportunity to like you. I’m not talking about a superficial “like” on Facebook. I’m talking about a level of active interest and attraction to your business. Focus on cultivating a relationship.
Think about the relationships in your life. There are some people you really like and enjoy being around but there are others that you avoid. Sharing your message with the right people will help you build a relationship that will lead to a win/win for both parties.
Finally, you must establish and build trust. You want them to invest (money) in purchasing services and products, but you must show them that you are worthy of this investment. They must firmly believe that you have their best interests in mind and that you can help solve their problems and make life easier.
As noted above, authenticity is key. Integrity is a big part of this. That’s why it’s important to establish yourself as a knowledgeable authority figure, as well as a trustworthy and upstanding entrepreneur.
Use These Marketing Tips to Help Expand Your Audience
Marketing Tip #1: Share your advice and expertise in a blog.
If you enjoy writing, then blogging is a highly effective way to begin positioning yourself as a trusted expert. This can take many forms. Launch your own blog or submit your work to be featured on credible websites or industry publications. You can also share content across social media channels.
Marketing Tip #2: Create engaging videos for your audience.
Do you enjoy speaking on camera? If so, then vlogging (video blogging) is for you. Most top social media channels have the capability to record and post videos straight to the platform. You can prerecord and edit the content to your liking or shoot a video on the fly and upload it instantly. Daring entrepreneurs will also enjoy using Live Broadcast features, which allow the user to engage with the audience in real-time.
Marketing Tip #3: Use podcasts to position yourself as an industry expert.
The podcast industry is booming right now. Get interviewed as a featured expert or launch your own show and define yourself as the go-to source of information in your niche market. Did you know that people who listen to podcasts are more likely to earn over $75,000 a year? The vast majority of listeners are avid fans, meaning they consume multiple episodes a week and listen through most of the show. These listeners are interested in learning and growth and have the means to invest in professional services that will help them attain their goals.
There are many cost-efficient options for new podcasters who are looking to get into the industry without spending a ton of money upfront. Even if you’re not interested in hosting your own show, there is a never-ending supply of great niche-specific podcasts you can pitch to be featured as an expert guest.
Whichever medium you choose, focus on the path that resonates best with you. Select one or make it a combination to reach a wider audience. The important thing is that you play to your strengths so others see you in the best light and you can begin to position yourself as a credible and respected authority figure.
Want More Than Marketing Tips? Get Marketing Strategy and Coaching to Grow Your Business!
Use these marketing tips to help expand your audience.
If you’re ready to take the next step and want to develop a clear marketing strategy to grow your business, then reach out to me.
Your business is unique, and I can help you design the right marketing strategy to fit your specific needs. Contact me to schedule a free consultation. Let’s explore ways I can bring value to your business.